TROTZ IN THE BRANDING
For De Kapsters M/V I was asked to work on a rebranding that better reflects their current vision and values. The salon stands for natural beauty, personal attention and craftsmanship. Although the logo was retained, I renewed the rest of the brand identity: from colours and typography to the tone of voice. The result is a warm, natural, accessible look that perfectly matches the atmosphere in the salon and the conscious choices they make.
SPECIAL SOCIAL CLUB
​The card not only stimulates active participation, but also creates a sense of pride. Members see their own growth reflected and feel part of something beautiful. The flyer helps to further promote this special club. And that is important, because everyone deserves a place where you can simply participate. I am glad that I was able to contribute to this.
RD COACHING
For this project, I worked on marketing materials for a personal trainer who already had an existing brand identity. Still, we took a close look at the color palette and how the logo mark was being used. With a few smart adjustments, the colors now better reflect the energy of his business, and the logo stands out more thanks to a more prominent role for the brand icon. Not a full rebrand, but definitely a powerful upgrade!
DE KAPSTERS M/V
​The card not only stimulates active participation, but also creates a sense of pride. Members see their own growth reflected and feel part of something beautiful. The flyer helps to further promote this special club. And that is important, because everyone deserves a place where you can simply participate. I am glad that I was able to contribute to this.
AMRÂTH HÔTELS
It started as a temporary replacement for the current designer, but the role quickly grew into a mission: to take as many steps as possible to strengthen the branding with a minimal budget. A complete rebranding is unfortunately out of reach, so the challenge is to give the existing brand image a modern, contemporary twist that matches the values of the Amrâth Hôtels.
NECESSEO
Necesseo needed strong branding that communicates the core values of the company beautifully and clearly. The starting point: strong roots form the basis for growth and visibility. Together we sat down to develop a corporate identity that perfectly reflects this vision.
DE TEXELSE SCHAPENBOET
A charming wool shop on Texel wanted to showcase its products more effectively on social media, without losing the warm and welcoming atmosphere of the store. There was also a desire to share more knowledge about wool through informative blog posts. I got to work by creating attractive visuals of their products and writing engaging, educational blog content.
STORIES BY SANJAY
Sanjay has an incredible talent. He doesn't just write well-founded texts for businesses, he also makes sure they're genuinely enjoyable to read. His writing keeps you engaged, like you're reading a great book. I had the pleasure of designing a logo for him that perfectly matches his writing style!
BISTRO STOKPAARDJE
With the mission to become the tastiest, coziest, and most welcoming restaurant in Uitgeest, Bistro Stokpaardje is well on its way. But to fully bring this mission to life, it was still missing a brand identity that matched the warm atmosphere and delicious dishes they serve. Good Carma created a visual style that beautifully complements this experience.
EMBODY
Not everyone strives for or can achieve the same sculpted body, and that’s completely okay. Unfortunately, these differences in body goals can lead to feelings of insecurity, which sometimes keep people from working out at all. Emma from Embody wants to change that. Her goal is to create an inclusive environment where everyone can be themselves, no matter their body type.
